Skip the Apple Fees on Social Media
Apple phone users, if you boost posts for your business on your phone, take note! A new service fee will take effect later this month that will add 30% to your costs for boosting Instagram and Facebook posts.
Retailer Resource Blog
All Posts | Marketing & Digital Tools | Shows & Showrooms | Products & Trends | Community Spotlights
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New! Seasonal Spark: In-Store Fall & Holiday Events
Posted: 9/4/2024
In-store events are a powerful way to boost fourth-quarter sales by creating memorable experiences that draw customers into your store, fostering a strong sense of community. -
New! Online Tools for Independent Retailers
Posted: 8/29/2024
From managing social media to engaging with customers, these tools can significantly boost your store’s online presence. -
New! 2024 Summer Market Must-Haves
Posted: 7/24/2024
Our marketing team traveled to Dallas, Atlanta, and Las Vegas to showcase customer favorites directly from the market floor.
Nourishing Profits: The Strategic Role of Gourmet Foods & Gifts
Unlock the potential of your retail space with "Nourishing Profits," exploring how the strategic incorporation of gourmet foods and gifts elevates customer experience, fosters loyalty, and drives sustained revenue growth.
Winter Market Must-Haves
For retailers, attending a market is a mix of excitement and stress. It's a crucial opportunity to discover new products and brands for their stores in the coming months. Our marketing team visited Dallas, Atlanta, and Las Vegas to showcase customer favorites straight from the market floor.
January 2024: Industry Update with Doug Cofiell
Ivystone CEO Doug Cofiell shares his insight into how the past few years, the current economy, and stabilizing prices are creating a favorable outlook for our gift and home retailers in the year ahead.
‘Tis the Season to be Strategic: Holiday Buying
Dive into the strategies of seasoned retail experts, David Olson and Tom Konopacki, as they share insights on holiday inventory planning, trendspotting, and the art of balancing sales history with intuition. Learn how to craft a strategic plan that sets your store apart, enhancing the holiday shopping experience and helping you sleigh your sales goals.
Small Retail, Big Plans: Mastering Annual Business Strategy
Join Ivystone and Emily Benson, for this informative webinar recording on mindset, margins, and marketing, all in the name of helping you rock your annual business strategy.
New Small Business Feature on Google Maps
84% of people say supporting local and/or small businesses is important to them - and Google just made it easier for your store to show up with a "small business" label in their tools.
The Power of Custom & Local Products
The charm of custom, localized, and name-drop products is not just a trend; it's a strategic move that aligns seamlessly with the distinctive nature of independent retail. Explore why incorporating these products into your assortment can be a game-changer, discover well-known brands that make customization a breeze, and find inspiration from independent retailers that are incorporating these products into their assortments.
The Power of Branding in Independent Retail
Your brand isn't just a logo; it's an immersive experience that distinguishes your store. Every touchpoint, from storefront to packaging, weaves a narrative that resonates with your customers. Join us as we explore the impact of consistent branding in the success of independent retailers. This blog isn't just a guide; it's a conversation with industry experts, uncovering the essence of branding and the strategies that set apart thriving retailers.
The Magic of In-Store Holiday Events
Transform your store into a winter wonderland with enchanting in-store holiday events that capture the festive spirit everyone adores. Discover 15 delightful ideas to spark your event planning creativity and explore how savvy retailers have seamlessly woven festive experiences into their holiday sales strategy.
Texxture's Timeless Touch
Discover Texxture's distinctive use of natural materials, such as volcanic stone and post-consumer clothing, in products ranging from tableware to furniture.
Creating a Buzz: The Inspiring Story Behind Savannah Bee
Explore the remarkable journey of Savannah Bee in an exclusive Q&A with Founder and Owner, Ted Dennard. Beyond being a honey company, Savannah Bee embodies a deep love for bees and their creations, transforming the honey market with innovative packaging.