Fruit and florals will drive trends across multiple categories in 2022 as consumers seek out immune-boosting and mood lifting products. These design elements can boost a product’s healthfulness perception in the eyes of consumers. It also is directly in line with some of the bold use of color we mentioned in yesterday’s blog post on 2022 Fashion.

The past year and a half people have rediscovered nature, and we think 2022 will be a year of bold floral prints and fragrances.