The Summer Market Kickoff Starts in Atlanta
by Stephanie S.
Ivystone Marketing Manager
The 2026 Summer Market season is approaching, and this year brings an important schedule change.
Traditionally, Dallas kicks off the summer season, but in 2026, Atlanta will lead the way. With FIFA World Cup™ matches affecting both Atlanta and Dallas, early planning is essential to ensure a seamless and productive Market experience.
Atlanta Market
June 9–14
Atlanta will host FIFA World Cup™ matches in 2026, prompting the Market dates to shift to June 9–14. This adjustment ensures better hotel availability and a more focused experience for attendees.
Attending Atlanta first gives retailers the opportunity to set the tone for their summer merchandising strategy, connect with key vendors early, and secure in-demand products.
Dallas Market
June 24–30
The Gift & Home Summer Market at Dallas Market Center will now take place June 24–30, reflecting adjustments due to World Cup events and prior scheduling for the Apparel & Accessories show.
Dallas Market Center has secured a wide selection of rooms at exclusive Market rates. Book early to ensure optimal pricing.
LAS VEGAS Market
July 26–30
The summer schedule concludes in Las Vegas, where partner hotels offer special rates and additional perks. The Las Vegas Market provides a high-energy environment to connect with vendors, explore new products, and strengthen your merchandising strategy.
Tips for Planning a Successful Market Visit
Maximizing your Market experience requires careful preparation. Consider these key strategies:
1
PLAN EARLY
Secure hotels at exclusive Market rates to avoid last-minute stress.
2
SCHEDULE AHEAD
Prioritize the vendors and showrooms you want to visit to optimize your time.
3
MERCHANDISE PLAN
Know which product categories to explore and how they fit your seasonal strategy.
By staying informed of the updated schedule and planning strategically, retailers can ensure a productive, efficient, and rewarding Summer Market season. Atlanta, Dallas, and Las Vegas each provide unique opportunities to source products, connect with reps and vendors, and set the stage for a successful second half of the year.
However you plan your Market run, we're ready to help you build a line up that scores.
