While many things about this holiday season may feel different and new, one thing hasn’t changed: consumer’s festive spirit is strong! Christmas is one of the biggest and most significant holidays in the U.S. “Store owners across the country are preparing to serve their customer’s holiday gifting and decoration needs”, said Erica Kirkland, Publisher & Editor of GiftBeat.
From practical to playful, shoppers are looking for everyday items that bring them joy and offer long-lasting quality and versatility. 51% of Christmas shoppers will purchase gifts for themselves, too!
Here is a preview of 3 holiday trends you should be prepared for in 2020:
Focus on Family Time
Home for the Holidays takes on a new meaning this year! A decrease in the experience gift market means an increase in meaningful physical gifts that foster a sense of togetherness. Think cozy & comfortable nights at home with loved ones around a fire or watching a movie!
Self-Care & Wellness
It may feel like 2020 has been longer than most years, but time is something you can find joy and express gratitude for. The drastic changes people have experienced this year have earned us some well-deserved time away from the stressors in our lives, and is also a great opportunity to mindfully reconnect with ourselves.
Disposable, single use plastic gifts are a thing of the past. This year cozy comforts that help us settle in with family and friends will be a key trend. In fact, 66% of holiday shoppers will may more for sustainable products, with younger generations leading the way.