In 2020, Facebook launched Shops for both Facebook and Instagram, allowing users to shop directly on the platforms. In conjunction with increased social selling, many retailers have developed a Buy Online Pick-Up In-Store (BOPIS) strategy.
Businesses use Facebook
Facebook has more than 200 million small businesses around the world using its tools (Facebook, 2021). Additionally, users spend an average of 19.5 hours on the Facebook app each month (DataReportal, 2021); making it the perfect spot for consumers to shop your store.
Turn Instagram Photos into Revenue
Photos are more than a thousand words. Now you can easily turn Instagram photos into revenue with shoppable products. Allow customers to discover and purchase your products directly through shoppable posts, boosting your organic engagement, influence, and overall reach. Auto-link your products to your posts or use product tagging. Then speed up the checkout process by automatically sending invoices by email or auto-replies
How Buy Online Pick-Up In-Store Works
Buy Online Pick-Up In-Store (BOPIS) is a retail strategy that has developed with the growth of eCommerce. It offers shoppers the convenience of ordering and buying online or on their mobile device, and the ability to quickly pick up their purchase at a local store, speeding up the order fulfillment process. BOPIS boils down to improving the customer experience and can often drive in-store traffic and additional purchases.